Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
In many ways, mothers are the CEO of the family unit. They have a vision of what they want their family and home to look and feel like, and they work tirelessly to realize that vision. Mothers are brave visionaries and awe-inspiringly hard workers. They give their love generously; share wisdom gleaned from life experience;…
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What differentiates a mediocre business from a Legacy Business? There are a few business fundamentals that you need to understand in order to drive sales and achieve longevity in your business. One of the most critical fundamentals that will keep the lights on and doors open in your business is customer loyalty. Legacy Business owners…
Read MoreOver the last few decades, I’ve met entrepreneurs who aren’t sold on the importance of marketing. I’ve heard people confidently express that “I’m launching an incredible service, I really won’t need much marketing” or “This product is so good it will self itself”. Unfortunately, I’ve seen that this attitude doesn’t pay. It’s a myth. Even…
Read MoreEntrepreneurs work hard so they can enjoy the material comforts that accompany success. We strive to build businesses that enable us to take luxurious vacations, buy beautiful homes, and give generously to our children, spouses, friends and the charities closest to our hearts. But I would argue that the #1 reward of running a thriving…
Read MoreAs the weather gets warmer and we shed our winter layers, many of us look in the mirror and pledge to get active. We all know there are countless benefits of working out. Physical activity helps lower your blood glucose, blood pressure, and cholesterol; relieve stress; and strengthen your heart, muscles and bones. Of course, it also…
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