Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
Listen up, entrepreneurs! Referral partners are the golden gatekeepers. They have the ability to grant you access to quality leads that you can convert to clients. I’ve talked a lot about the value of your rolodex and building relationships with referral partners. But how can you motivate your referral partners to keep you in mind…
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Countless people play roles that are absolutely fundamental, yet tragically undervalued from full-time moms and dads to teachers and nurses. Too often, the spouses and partners of entrepreneurs are similarly undervalued. They don’t get the love and appreciation they deserve. Many of the entrepreneurs I’ve met over the years are busy chasing their dreams. Sometimes,…
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We’ve all met a complainer who plays the blame game to justify their lack of success. “I’m generating fewer leads because of the economic downturn.” “So and so copied my marketing strategy, it’s no wonder I didn’t reach my sales goal last month.” Sound familiar? People with a negative attitude often blame external circumstances and…
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“The only thing to fear is fear itself.” – Franklyn D. Roosevelt Fears can be powerful and insidious. Some people steer clear of the ocean out of fear of shark attacks. Others are deathly afraid of things that creep and crawl. And some avoid heights at all costs. While potent, these fears generally don’t hold…
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If you’re not networking, you’re not working to grow your business – at least not to your fullest capacity. Networking is an effective, low-cost way to spread the word about who you are and the services you offer. At networking events, you can make new connections and develop referral connections and sales leads. Face to…
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