Move Beyond the Gatekeeper and Reach Your Sales Goals

Photo of an office door ajar with a blurred business woman seated behind the door

Last week, we talked about the power of storytelling in effective sales conversations. But in order to tap into that powerful resource, you must first get through the decision maker’s door to make your pitch. And sometimes, we may be stopped before we can even step a foot over the threshold! That is because many…

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For More Effective Sales Conversations, Tap Into the Power of Storytelling

Text What's your story typed on retro typewriter

A few weeks ago, we talked about the importance of finding and accepting public speaking opportunities, which are an entrepreneur’s fastest path to cash. This year, I have also shared my tips for perfecting your sales pitch and building your personal brand. All three of these topics share a critical component: our ability to tell…

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Why Confidence is the Key to Your Perfect Sales Pitch

Happy woman with dark curly hair seated at desk, looking at laptop screen.

Have you ever seen a live performance and been in awe of the artists onstage? Perhaps you think, I could never be brave enough to sing or dance or play an instrument in front of others. But those of us in sales have more in common with those performers than you may think! That’s because…

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An Expert Action Plan for the “I’ll Think About It” Response

White man with brown hair and beard stands at a flip chart in front of colleagues seated at a board table.

If you’ve tried to sell a product or service more than once or twice, you know that there are four words you never want to hear: “I’ll think about it.” What’s wrong with this simple phrase? After all, it isn’t a flat-out “no.” So after hearing that phrase, you diligently follow up or send an…

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How to Build Trust and Make the Sale

Image of business partners handshaking over a stack of papers with CONTRACT written on the top page

HubSpot recently released its 2024 State of Sales Report, based on surveys of sales professionals around the globe. Their research is clear: technology is forcing a change in traditional sales relationships, and the best way for sales professionals to adapt is by building trust with their customers. As many post-COVID sales processes have remained virtual,…

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