We utilize many important resources in our businesses each day, from our workforce, to IT tools, to financial assets. But there is no resource more valuable than the one we can never increase: the 24 hours in each day.

How many times have you thought that the time in each day is simply not enough? As busy entrepreneurs and professionals, it’s easy to have a to-do list three times longer than you could ever get done in a single day.

Your time is finite. The new year is a reminder of the onward march of time. Your time to work, your time to be with your family and friends, and your time to act in service are limited. And it often feels like you can never put in enough time in any of those areas.

Today, I want to offer you a remedy for the feeling of never having enough time to accomplish what you need to do.

You have big plans for your year. If you’re going to reach your goals, you must decide to eliminate distractions.

If you want to fulfill your life’s purpose, you can’t allow yourself to be distracted by all of the things keeping you from greatness.

You know the kinds of distractions I’m referring to:

• responding to every critique of your business.
• worrying about what other people think of you.
• spending all of your time on social media and calling it “work.”
• fighting other people’s battles for them.
• trying to make people understand you who are determined not to.

Quit allowing social media to suck your time away from more important things. Quit hoping people will include you in their group. Quit allowing other people’s advice to run your life and your business. Quit investing your time and talents into trying to win over the unwinnable. And quit trying to get along with the people who can’t get along with themselves, much less anybody else.

There are people who just aren’t going to be happy to see you succeed. They don’t like that you’re doubling your income, or getting more speaking engagements, or launching a new program. That’s not about you, it’s about them. Let them think what they are going to think and say what they are going to say. But don’t let them distract you.

Not everyone is going to hire you or buy your product. Not everyone is going to like the video you shared on Facebook. Not everyone is going to open doors for you professionally. That’s okay. You don’t need them. They’re not the clients or partners you are trying to reach. There’s nothing wrong with them, but they aren’t a part of your story.

Now, that does not mean that you can stop convincing new leads to invest in your business. You absolutely must. What it means is that you can stop trying to convince the inconvincible who was not a quality lead for you in the first place.

Some of us are people pleasers. We want to give everyone 100%. That sounds good, but what do you have left over for what’s most important to you if you’re giving your all to everyone else?

Meanwhile, you have a crowd of people cheering you on, celebrating how unique you are, and appreciating what you put out into the world. These are the people to invest your time and energy into. They’ve stuck by your side and you need to stick by their side, which means turning away from distractions.

The people God has put into your life to help you along your way make their appreciation for you known. They light up when they see you walk into a room. They sign up on day one for your new program. They go out of their way to open doors for you that will grow your business.

If people want to argue with you over every little thing, let them argue. It’s too easy to fight over petty arguments. Not taking the bait is the wise move. Don’t allow them to distract you from your purpose.

Ask yourself: Is this a battle worth fighting, or is it a distraction from your goals?

One of the greatest markers of success is knowing which battles to fight. Next time someone engages you in a battle that is not worth your time, take it as a compliment. They wouldn’t be trying to drag you down if they didn’t think you were on your way up. They are trying to distract you because they see you accomplishing big things.

Remember, you don’t have endless time, and time is too valuable to waste on petty power games or convincing others of your worth. If you can focus and ignore distractions, you’ll find you have far more time to make your dreams a reality.

If you need a steady hand to help you stay focused on your purpose, set effective benchmarks, and master the sales strategies that will catapult your business this year, contact me to find out how we can create a plan that will allow you to build your legacy business and make 2024 the year when you finally Double Plus your income.

 

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus™” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with more than 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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