I hope you are enjoying this final week of 2023 and celebrating the holiday season in a way that brings you joy and peace.

While quality time with loved ones is undoubtedly a highlight of this time of year, I’d like to suggest you carve out some time this week for another important person in your life: you.

Now is the time to reflect on the year drawing to a close, set goals for the year ahead, and evaluate whether you are living up to your full potential.

Have you ever read a book so well-written that you were glued to the page, not wanting the story to end? Or maybe you watched a basketball player sink a seemingly impossible shot that made you think, “Wow, they were made to do this!”

Each one of us has unique, God-given gifts and talents. When you utilize these talents, you tap into your true potential.

Finding your calling is one of the world’s greatest blessings. Today is the time to ask yourself: Have I found my calling, and am I truly harnessing the power of that gift?

What drives YOUR business?

Many of the entrepreneurs I meet at Celeste Giordano Coaching start businesses that allow them to use their unique talents. It’s the passion that drives them.

I’ve always been a people person and love connecting with people. At an early stage in my career, I learned that I had a natural aptitude for sales and networking. I have been blessed to be able to utilize these skills to build a Legacy Business and empower others to tap into their true potential.

Every entrepreneur I’ve worked with has personal strengths. Some are brilliant at branding and marketing, others have a knack for crunching numbers, and still others are powerful coaches that help people reach their goals.

The reality is most of us know the areas where we naturally thrive. So, why is it that so many entrepreneurs feel they aren’t tapping into their true potential?

Stuck in the Status Quo

Many business owners are so bogged down by their mounting responsibilities and hectic schedules that they find themselves under-utilizing their God-given gifts. But by failing to use their unique gifts, they don’t produce the results they seek in their business.

Despite their hopes for turning a new page in 2024, they will find themselves falling into the same, daily habits and routines that held them back from achieving their goals in past years. This is why only a few weeks into each new year, many entrepreneurs already feel stuck in old patterns, unable to make the changes they seek.

Before the fresh start of New Year’s Day slips away, find a few minutes to ask yourself these questions:

• Do you feel like you’re stuck in a rut?
• Are you spending the bulk of your time doing what you do best? Or do you feel pulled in so many directions that you have little time to do what you love?
• Do you find yourself struggling with the same challenges year in and year out?
• Have you reached a plateau in your sales or business growth?

If you’ve answered “Yes” to any of these questions, you likely aren’t living up your full potential. And make no mistake: this will directly impact your performance this year.

Three Ways to Break the Cycle and Live Your Potential in 2024

1. Visualize A Year of Prosperity.

One of the reasons we fall into the same old habits is that we simply stop dreaming. Perhaps you’re feeling worn out after a difficult year and you’re just trying to keep the ball rolling. But you can’t break the cycle of mediocrity and tap into your potential if you don’t allow yourself to picture what a prosperous year would look like for your business, yourself, and your family.

Tapping into your potential will involve real effort. To consistently put forth that effort, you need to have a clear vision of what you’re working to achieve, as well as the confidence, self-discipline, and drive necessary to make it a reality. Take some quiet time to visualize how your life would change if you actualized your potential and took your business to the next level. Then commit to making 2024 the year that you’ll push to reach higher and use your God-given skills and talents.

2. Leverage Your Potential with Planning that Packs a Punch.

You have skills and talents that can help you boost sales and accelerate business growth. But without planning, your ability to realize your potential is limited. If you want to achieve greatness in 2024, you need to have a master plan. As we have discussed here over the past few weeks, put together a concrete, measurable, realistic plan that lays out the action steps you need to take daily, weekly and monthly to reach your goals.

At Celeste Giordano Coaching, I preach the power of process. The fastest road to success is to ensure you implement systems that allow you to utilize your skills consistently.

Let’s say you’re a marketing whiz. One system you might put into place is a routine for creating and distributing weekly emails and a monthly newsletter to your prospects to generate more business. With a sustainable process in place, you set yourself up to utilize your skills to make the maximum impact.

3. Don’t Be Afraid to Delegate.

Another reason entrepreneurs don’t utilize their best skills is because they wear too many hats. When you’re scrambling to manage every aspect of a growing business, little time is left to focus on doing what you do best.

Let’s say coaching is your forte and you run a personal training business. The bulk of your time should be spent training, working with people, and sharing your health and fitness expertise. In order to create that reality, you need to delegate some of the other business responsibilities that consume your time, like balancing your books or producing your marketing materials.

Make building a support team around you a priority. If you can’t afford to hire full-time staff, don’t fret. Outsource to service providers you trust to deliver quality work.

When you get the support you need, you can spend more of your time doing what you love—and that’s when your business will prosper!

You’ve likely heard that the definition of insanity is doing the same thing and expecting a different result. You won’t see different results without shaking up your status quo and pushing yourself to grow.

Need help taking action, setting effective benchmarks, maintaining the right mindset, and learning the sales strategies that will catapult your business in the new year? If you’re ready to make 2024 the year you finally Double Plus your income, contact me today to create a plan that allows your God-given strengths to shine today and well into the new decade.

 

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus™” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with more than 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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