Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
You might have noticed that I often talk about your business as a “legacy business.” Have you ever wondered what I mean by that? It might bring to mind an image of a local restaurant that gets passed from one generation to another within the family whose name is on the door. That’s certainly one…
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It’s hard to believe, but we’re already at the mid-point in the calendar year. This is a good time to check in with your business goals. Are you on track to achieving them? If not, the topic we are going to talk about today may be the reason why. America is often called “the land…
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How often do you wake up with the best of intentions to get to work boosting sales and driving up revenue… only to find yourself at the end of the day with little to show for it, other than too much time on Facebook? Accountability is the key to your ability to break through…
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Most of the entrepreneurs I coach didn’t start a business because they love sales. In fact, they often tell me they “aren’t good at sales.” I’ve heard from countless business owners that they don’t feel comfortable making the sale, even as they acknowledge that it’s an important part of their business. What I explain to…
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Many of the entrepreneurs I meet start businesses that allow them to use their unique talents. It’s the passion that drives them. Every entrepreneur I’ve worked with has personal strengths. Some are brilliant at branding and marketing, others have a knack for crunching numbers, and still others are powerful coaches that help people reach their…
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