Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
Many successful business owners and salespeople wake up and take on their day driven by an empowering mantra. In business, a mantra captures the essence of a company’s mission statement in a succinct, memorable manner. Just as businesses have mantras, so do many individuals. A personal mantra likely says a lot about you and your…
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Some business consultants and coaches rave about the power of saying yes. And I can understand why. If you find that fears are holding you back from breaking through barriers in your life, forcing yourself to say yes means facing fears head on. Likewise, if you need more clients, saying yes to networking opportunities and…
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There are 2 words that have the power to evoke fear in 75% of the population (that’s 3 out of every 4 people) and leave otherwise confident, capable professionals faint, sweaty-palmed, and with their stomach in knots: public speaking. According to many popular surveys, fear of public speaking – or “glossophobia” – is the greatest…
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Week before last, we talked about the sales secret that can explode your business – value selling. Today, we’ll dive deeper into the advice I gave you, which is to focus on benefits rather than price. Often, when I advise new clients to focus on benefits, they fall into a common trap. If your prospects…
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Tomorrow is February 14th, and while some people think of Valentine’s Day as a “Hallmark holiday” invented to sell greeting cards, I encourage you to think beyond this cynical label. As you make dinner reservations, buy treats for the children in your life, and pick out chocolates to give to your love, it’s worth asking:…
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