Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
We may often say or hear that a person’s “reputation precedes them,” and no business owner can argue with the importance of a good reputation in their industry. But along with the way others see you comes a different, but equally critical, aspect of perception—the way you want people to see you, also known as…
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Have you ever seen a live performance and been in awe of the artists onstage? Perhaps you think, I could never be brave enough to sing or dance or play an instrument in front of others. But those of us in sales have more in common with those performers than you may think! That’s because…
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Wednesday is February 14th, and while some people think of Valentine’s Day as a “Hallmark holiday” invented to sell greeting cards, I encourage you to think beyond this cynical label. As you make plans with your loved one, buy treats for the children in your life, and pick out chocolates and flowers, it’s worth asking:…
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Are you often drawing a blank when it comes to clever ideas for social media updates, fresh content for blog posts, or topics to discuss on podcasts or videos? And to make matters worse, does it feel like there is a new marketing medium every other week, and you just cannot bring yourself to learn…
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If you’ve tried to sell a product or service more than once or twice, you know that there are four words you never want to hear: “I’ll think about it.” What’s wrong with this simple phrase? After all, it isn’t a flat-out “no.” So after hearing that phrase, you diligently follow up or send an…
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