Have you ever seen a live performance and been in awe of the artists onstage? Perhaps you think, I could never be brave enough to sing or dance or play an instrument in front of others.

But those of us in sales have more in common with those performers than you may think! That’s because in order to succeed, we both rely on an essential tool: self-confidence.

Performers need to master their characters, choreography, and music. As entrepreneurs, we must master a confident, well-strategized sales pitch. That pitch, repeated again and again with confidence, can create strong waves in business.

True, unwavering self-confidence is powerful. When you address an objection meekly, you reinforce your prospects’ belief that you’re not a safe or worthwhile financial investment. A confident, self-assured approach to that same objection, on the other hand, can give your prospect the reassurance they need to invest.

Because let me be clear, they’re investing in you.

Do you feel your self-confidence in sales could be stronger?

Here are 4 areas in which developing greater confidence will serve you infinitely in your business:

Confidence in Yourself

Not every business owner, entrepreneur, or sales professional is naturally self-confident. In fact, many struggle with self-doubt. Whether you’re delivering a sales pitch to a prospect, distributing marketing materials, or networking at an event, it’s important to be confident in who you are as a professional.

Investing in authentic ways to improve your self-image can give you a staggering return on your investment. This might include joining a Toastmaster’s group to work on your public speaking skills, allowing yourself extra preparation time before any business meeting, or hiring a business coach who will guide you to increased self confidence.

Confidence in Your Game Plan

Without effective sales strategies and an overall business action plan, even the most self-confident professional will fall short. To reach your goals and succeed at better overcoming obstacles raised by your prospects, you need to map out an easy-to-follow game plan.

At Celeste Giordano Coaching, we specialize in helping business owners put plans in place that they can feel fully confident in. Our clients know that when they “work the plan,” they will succeed. It’s important to maintain confidence in your master plan and stick to it even as you face some objections – they’re a normal part of the journey.

Confidence in Your Image

Otherwise confident people—especially women—can become notably insecure when the subject turns to appearance. You’ve heard it before, I’m sure: “That’s a bad picture of me,” “I can’t pull off that color,” or “I’ll just try to blend in in the background.”

And yet, your appearance matters a great deal. Experts say that people get an impression of you in less than 7 seconds. Looks are a major part of that impression.

So it’s important to invest in your image, which includes everything from building a sharp professional wardrobe, to investing in photography for your bio, to eating well and getting plenty of sleep. If you aren’t sure where to begin, a professional image consultant can guide you toward the right next steps.

Confidence in Your Team

What’s your area of expertise? Where do you thrive? Maybe it’s sales. Maybe it’s marketing. Whatever your strength may be, that’s where the bulk of your focus and your time should go. It’s important to surround yourself with a team that can give you the support you need to do what you do best.

As a side note, don’t underestimate the importance of having confidence in your personal support system. Spousal support – or lack thereof – can make a huge impact on your ability to grow a thriving business. The same holds true for friendships.

Surround yourself with positive and supportive friends and mentors and you’ll be that much closer to building the legacy business that dreams are made of.

If you would like to make this the year that you develop the confidence it takes to achieve outstanding results and build the legacy business you know you’re capable of, contact me today.

 

 

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus™” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with more than 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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