As you know from reading each week, I’m a fan of what a blog can do for your business.

But over the years, I’ve heard every objection and stall tactic under the sun that keeps entrepreneurs from consistently writing on their blogs…

“It’s a waste of my time. Hardly anyone even reads it.”

“I don’t ‘get’ SEO. It’s complicated and it seems like it’s always changing.”

“I never know what to write about,” or the related, “I get writer’s block.”

Before I share why none of those excuses holds muster, my counterpoint is that there are so many benefits to glean from writing on a blog consistently:

• Building credibility
• Increasing your reach
• Showcasing your expertise
• Growing familiarity and trust with your audience, which is integral to the buying process
• Proving to your clients how consistent and reliable you are
• Honing your distinct point of view
• Creating content to share (and be shared) on social media
• Boosting traffic on your website

Today, I want to demystify the areas of blogging that many entrepreneurs struggle with, and by doing so, respond to the most common objections and stall tactics, so that you can put your blog to work for you.

1. Don’t Worry About SEO.

Don’t get me wrong. Search engine optimization is important. But it should not hold you back from consistently writing on your blog. Even if you do absolutely nothing to improve your SEO, it’s possible to have a small but loyal blog readership that creates warm leads who are ready to turn into clients from your blog. Once you master writing regularly, then you can turn your attention to boosting your SEO by hiring an expert or doing some research yourself.

2. Write Even If You Don’t Have Readers.

Building an audience takes time and dedication, but it’s worth it in the long run. Not only are you developing content that can be recycled and repurposed for years to come, but also you are establishing your know, like, and trust factor with your readers that turns them into paying clients. If you write week in and week out, your audience will grow over time.

3. Base Your Blog on Questions.

If you are unsure of what to write about, think about the questions you get asked on a regular basis by clients, potential clients, and even friends and family. You have developed an expertise on topics that people want to know about. Those topics should be the recurring themes you come back to over and over again in your blog.

Make a list of topics or questions and keep it handy so next time you feel “writer’s block” coming on, you can arm yourself with inspiration.

4. Show Your Personality.

Another key ingredient in turning your blog into warm leads is to be likeable. People buy from people they like. It’s important that your blog articles are infused with your unique personality. When someone reads your blog, they should feel like they are getting to know YOU. Blogs shouldn’t be generic or dry.

Rather, they should sound more like an intimate conversation that gives the readers a clear picture of who you are. Don’t be afraid to let your personality shine, use humor and get personal. Share your thoughts, feelings, and personal stories of success and failure. The more readers like you and relate to you, the more leads you will generate.

5. If You Don’t Have Time, Make Time.

I understand that it’s hard for busy entrepreneurs to add another thing to your to do list. But how many hours per week do you spend posting on social media? Is that time turning into new clients? If not, you need a new strategy. Put your time into creating blog content that can be easily shared on social media instead.

6. Call Your Readers to Action! 

Every blog post you write should contain at least one “call to action” (CTA). That action step might be attending an upcoming event, signing up for a webinar, downloading an eBook, or signing up for your newsletter.

The objective is to get a passive reader to become actively engaged with you so you can hold their attention, build a relationship, and continue a conversation that moves you closer to closing the sale.

Smart entrepreneurs and professionals know that there is no shortcut to a lasting Legacy Business. You can pour time and money into all of the latest fads out there, but if you don’t put work into the tools at your disposal like your blog, it’s a waste. Commit yourself to investing in your marketing tools fiercely and determinedly.

If you want to boost your profile and find more potential clients, contact me today. Once you lose the excuses, all that’s left for you to do is apply a proven formula to attract the right prospects, and I’ll show you how.

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus^TM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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At Celeste Giordano Coaching, I work with each client to implement the strategies they’ve been missing that will enable them to break through barriers preventing them from the success they know they are capable of. Contact me today to find your future clients who just don’t know what they’re missing.