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Freedom to Strive

Poll a room full of entrepreneurs and they will almost certainly agree that one of the things that motivates them to succeed in business is monetary freedom and the quality of life that it brings. With focus, drive, a positive attitude and the right skills and strategies in place, business entrepreneurs have the ability to earn more than most 9 to 5 professionals ever will.

At Celeste Giordano Coaching, I work with clients who want to build a Legacy Business, a business that affords them the freedom to live their best life, enjoy material comforts, spend quality time with friends and loved ones, contribute meaningfully to causes dear to their hearts and leave a lasting legacy for future generations.

But freedom to thrive financially is only one of the many freedoms we as independent business entrepreneurs possess. The underlying, foundational freedom that allows us to build a Legacy Business and attain success is the freedom to STRIVE.

As business entrepreneurs…

We are free to be visionaries, set goals and work tirelessly to achieve them.

We are free to educate ourselves and arm ourselves with powerful tools for success.

We are free to compete, innovate and creatively problem solve.

We are free to fall, to fail and to overcome.

We are free to strive to achieve personal and professional greatness.

What Are You Striving For?

If you’re a laser focused entrepreneur busy grinding in your business, then you likely don’t have much time to contemplate the many liberties and freedoms in place that allow you to pursue your entrepreneurial goals. Some entrepreneurs end up taking these gifts for granted.

But Saturday, November 11th, on Veteran’s Day, a time of year when our great nation pauses to reflect and appreciate the freedoms and liberties we are privileged to possess, I reflect on and appreciate my freedom to strive in business. Of equal importance, I pause to pay tribute to those that sacrificed – and continue to sacrifice – to afford us those freedoms.

Veteran’s Day has always held a very special place in my home and my heart. You see, my husband Mike served in the special operations unit of the Air Force for 17 years. My father and many friends also dedicated years of their lives to bravely serving our country. I couldn’t be more proud of them for their selflessness, courage and years of dedicated service. Without brave individuals like Mike and my father, our country would be a very different, darker place. The freedoms they have given us – as people and as business entrepreneurs –  are the beacons of light that allow us to look into the horizon and pursue our dreams with passion and purpose.

The freedom to strive is a precious gift, and the brave men and women of the air force, army, navy and marines who risk their lives to serve and protect us are the benefactors of our freedom. Today, it is so important that we reflect on these gifts and express our deep gratitude to them and their families.

Striving to Thrive in 2018

With the New Year fast approaching, it’s important to ask yourself: Am I taking advantage of my freedom to live, to dream and to EARN?

If the answer isn’t a resounding YES, it’s time to take decisive action. Our veterans were willing to serve, fight and give their lives for our freedom. I believe that we must be willing to use these freedoms to live our best lives. This means making changes within ourselves and to our businesses that will empower us to achieve the RESULTS we seek in 2018 and beyond.

Because of my freedom to pursue my goals as an independent entrepreneur, I have been able to enjoy success in sales for over four decades. As a Master Sales Strategist and Business Mentor, I teach clients the tools and strategies that I’ve used on my own path to success with entrepreneurs and business owners who want to achieve meaningful results.

Contact me today at celeste@celestegiordano.com to make 2018 your most profitable year yet.

In the meantime, challenge yourself to take a few minutes to appreciate past, present and future veterans and their families, and send prayers and positivity their way.


Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “double-plus” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with almost 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.


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