Business Growth
Can great products sell themselves?
Over the last few decades, I’ve met entrepreneurs who aren’t sold on the importance of marketing. I’ve heard people confidently express that “I’m launching an incredible service, I really won’t need much marketing” or “This product is so good it will self itself”. Unfortunately, I’ve seen that this attitude doesn’t pay. It’s a myth. Even…
Read MoreHow to Capitalize on Your Most Valuable Resource
Entrepreneurs work hard so they can enjoy the material comforts that accompany success. We strive to build businesses that enable us to take luxurious vacations, buy beautiful homes, and give generously to our children, spouses, friends and the charities closest to our hearts. But I would argue that the #1 reward of running a thriving…
Read MoreWhy Storytelling Sells
“Let me share a story with you….” and “I remember when…” are grown up versions of “Once upon a time”. Stories maintain their appeal regardless of our age or life stage. Storytelling is one of the oldest art forms. Throughout history, every human culture has shared stories for one simple reason: they help us understand…
Read MoreThe “Referral Power” of Food Glorious Food
Listen up, entrepreneurs! Referral partners are the golden gatekeepers. They have the ability to grant you access to quality leads that you can convert to clients. I’ve talked a lot about the value of your rolodex and building relationships with referral partners. But how can you motivate your referral partners to keep you in mind…
Read MoreWhy THIS Fear Could be Holding You Back (And How to Obliterate It!)
“The only thing to fear is fear itself.” – Franklyn D. Roosevelt Fears can be powerful and insidious. Some people steer clear of the ocean out of fear of shark attacks. Others are deathly afraid of things that creep and crawl. And some avoid heights at all costs. While potent, these fears generally don’t hold…
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