Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
Regardless of your title or position, persuasion is a critical function of your job. Whether you need to persuade potential clients to hire you, persuade your superiors to take on your strategy, persuade your team members to put your plan into action, or write persuasive copy for products on your website, many careers in the…
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You’ve probably heard the expression, “It’s not personal. It’s business.” I understand the reason people say this, and I agree that you can’t take business decisions personally. If you allow your feelings to get hurt every time a meeting or client call doesn’t go your way, you’re on a road to misery and frustration.…
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From time to time, I meet with prospective clients who say, “I’m just not very good at sales. I know I need to do it. I know I can’t grow without it. But it’s just not my strength.” While I encourage the business owners and entrepreneurs I work with to focus on their top skill…
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I often talk about the importance of lead generation. Without an effective system for generating quality leads, there is no opportunity to generate the new business necessary to earn more money. One of the core philosophies I teach my clients is that when entrepreneurs shift their focus to generating quality leads, any problems with lack…
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We are already halfway through 2019. It’s hard to believe, isn’t it? This is a perfect time to pause and reflect on whether or not you’re meeting the goals you set out for yourself this year. As you may know, I played basketball growing up and all through college. In 1976, our Berry College women’s…
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