Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
Have you experienced a decrease in revenue? Or is revenue not growing as quickly as you expected? If you’re like most business leaders, when this happens you start looking into the cause, and before long, you’re blaming shifting demand, a slowing economy, or an increase in the cost of doing business. One area you likely…
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Labor Day here in the United States is on Monday. I believe Labor Day is a great time to celebrate and take stock of one of America’s greatest assets: our talented, hard-working, diverse workforce. We are the greatest country in the world in terms of the innovation, creativity, and entrepreneurial spirit of our citizens. We…
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Regardless of your title or position, persuasion is a critical function of your job. Whether you need to persuade potential clients to hire you, persuade your superiors to take on your strategy, persuade your team members to put your plan into action, or write persuasive copy for products on your website, many careers in the…
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You’ve probably heard the expression, “It’s not personal. It’s business.” I understand the reason people say this, and I agree that you can’t take business decisions personally. If you allow your feelings to get hurt every time a meeting or client call doesn’t go your way, you’re on a road to misery and frustration.…
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From time to time, I meet with prospective clients who say, “I’m just not very good at sales. I know I need to do it. I know I can’t grow without it. But it’s just not my strength.” While I encourage the business owners and entrepreneurs I work with to focus on their top skill…
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