Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
Do you ever think about giving up on a dream? Maybe you’re frustrated about how your business is doing. Or you’re discouraged about your progress toward making a dream come true. We all face opposition and we all get weary at times. That’s what I want to talk about today. Perhaps you feel like no…
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If you are at all involved in the website for your company or organization, you know what a monumental undertaking it is. Even after the initial work of getting it up and running, there is a lot of upkeep. That’s why it’s no surprise that many website owners neglect several pages that are, in fact,…
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I’ve said it before, but I’ll say it again: the best marketing tool you can utilize for your business is referrals. Referrals will save you time, energy, and money in the quest for more clients because instead of going in search of them, they come to you with a positive impression built right in. With…
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The last two weeks, I shared how to better communicate with both your clients and employees. Today, I want to take things one step further, and talk about persuasive communication. In business, a lot of the way we communicate is in an attempt to influence the actions or beliefs of others. Whether it’s trying to…
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Have you ever heard the expression, “promoted to his/her own level of incompetence?” It’s a harsh phrase, but there is some truth behind it. When people say that, they refer to a manager or corporate executive who has risen through the ranks due to his or her smarts, experience, and competency. But once they reach…
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