Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
There are 2 words that have the power to evoke fear in 75% of the population (that’s 3 out of every 4 people) and leave otherwise confident, capable professionals faint, sweaty-palmed, and with their stomach in knots: public speaking. According to many popular surveys, fear of public speaking – or “glossophobia” – is the greatest…
Read More
Week before last, we talked about the sales secret that can explode your business – value selling. Today, we’ll dive deeper into the advice I gave you, which is to focus on benefits rather than price. Often, when I advise new clients to focus on benefits, they fall into a common trap. If your prospects…
Read More
Tomorrow is February 14th, and while some people think of Valentine’s Day as a “Hallmark holiday” invented to sell greeting cards, I encourage you to think beyond this cynical label. As you make dinner reservations, buy treats for the children in your life, and pick out chocolates to give to your love, it’s worth asking:…
Read More
Does this scenario sound familiar? You sell a quality service at a fair price, but your competitors sell a similar service for less. The only way to compete is to compromise on your pricing, delivering the same quality service for less and less. It’s a race to the bottom. And I know you don’t want…
Read More
The last few weeks, we have talked about your mindset, and how important it is as you begin a new year and new decade. Today, we’re going to shift our focus to implementing strategies for success in 2020. Do you ever find yourself skipping those nagging tasks you know you need to do, and blaming…
Read More