Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
I’ve said it before, but I’ll say it again: the best marketing tool you can utilize for your business is referrals. Referrals will save you time, energy, and money in the quest for more clients because instead of going in search of them, they come to you with a positive impression built right in. With…
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The last two weeks, I shared how to better communicate with both your clients and employees. Today, I want to take things one step further, and talk about persuasive communication. In business, a lot of the way we communicate is in an attempt to influence the actions or beliefs of others. Whether it’s trying to…
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Have you ever heard the expression, “promoted to his/her own level of incompetence?” It’s a harsh phrase, but there is some truth behind it. When people say that, they refer to a manager or corporate executive who has risen through the ranks due to his or her smarts, experience, and competency. But once they reach…
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Communication is key in any relationship, and your relationships with clients, customers, and anyone you interact with professionally are no different. Ideally, you’ll have an ongoing dialogue with your clients where you talk about your projects, products, or services, but also in a larger sense, where you talk about how things are going and the…
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Do you have trouble making decisions? Indecision isn’t just struggling to pick what to order on a menu or whether to go with the leather or fabric sofa. It can also look something like this… You have wanted to redo your website for months now. After dragging your feet to choose a web designer, you…
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