Celeste Giordano
Master Sales Strategist & Business Mentor
My Blog
This weekend is Labor Day weekend, the unofficial end of summer, and with it comes the realization that we are entering the final stretch of 2021. While some think of this weekend as summer’s last hurrah, I choose to let it serve as a reminder to refocus on my responsibilities, and ensure I close out…
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As you know from reading each week, I’m a fan of what a blog can do for your business. But over the years, I’ve heard every objection and stall tactic under the sun that keeps entrepreneurs from consistently writing on their blogs… “It’s a waste of my time. Hardly anyone even reads it.” “I don’t…
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Have you ever met a wildly successful, sharply dressed, confident business person and thought to yourself, “Wow, some people have all the luck!” I’ve never been fond of that word. You see, luck has very little to do with success in business. The vast majority of entrepreneurs you envy didn’t achieve their victories because…
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We’ve all encountered a complainer or two who play the blame game to justify their lack of success. Perhaps you’ve even made comments like these yourself… “I’m generating fewer leads because the economy is so tight these days.” “So and so copied my marketing strategy. It’s no wonder I didn’t reach my sales goal last…
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For too many entrepreneurs, two words strike fear like few others: cold calls. Calling a prospective customer or client for the first time can be incredibly nerve-wracking. Even among sales pros, cold calling is the activity that two-thirds say they dread more than any other part of their job. And yet, cold calling is a…
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