Becoming a leader at the forefront of a profitable, sustainable, and growing business is a process. It requires you to take action and develop the skills and mindsets necessary to achieve success.

While some people might think top business leaders are born with greater natural ability, the truth is, there’s nothing “natural” about it! It takes great effort, dedication, training, and guidance – on top of raw talent – to achieve lasting success in business with a  sterling reputation, which is what I define as a legacy business.

No one is born successful, but we are all capable of achieving success.

If you want to create a new profitable business or take your existing business to the next level, you need to develop the qualities that 7-figure entrepreneurs have developed before you.

Read on to learn 4 fundamental steps you must master in order to achieve success and build a legacy business.

1) Become Self-Disciplined

Successful entrepreneurs understand that consistently completing concrete, daily actions  is the key to unlocking success in business. It’s not always easy to take regular action in order to see long term results. Discipline requires maintaining a driving force to achieve excellence.

That might mean making a set number of complimentary sales calls a day without fail, sending out a newsletter to your mailing list every other week, and attending networking events each week.

The actions you must commit to will vary based on your unique business goals, but becoming adept at self-discipline will empower you to bridge the gap between goals and accomplishments.

2) Master the Art of Persistence

Succeeding in business, and indeed all areas of life, requires being persistent when things don’t go according to plan. Because obstacles are inevitable, if you call it quits whenever you struggle or experience failure in your business, you’ll never work long enough to achieve growth and profitability.

When it feels like everything is going wrong, it’s easy to become discouraged. But the most successful entrepreneurs find the will within themselves to stay the course. Rather than getting sucked into disappointment and self-doubt when challenges arise, they keep pushing and refuse to give up.

If you want to grow a Legacy Business, you can’t afford to be short sighted. Some of the most successful entrepreneurs have experienced the most stunning failures and disappointments, from losing their top clients to struggling to pay the rent. By seeing the failures and struggles for what they are – normal, expected parts of the journey to success – they were able to shift their focus and energy toward creative problem-solving. The more you persevere in the face of adversity, the greater opportunities for success you create.

3) Perfect Your First Impression

Broadening your social network allows you to generate leads, develop referral partners, and build mutually advantageous partnerships. In order to take the first step in building valuable business relationships, you need to make a good first impression. Failing to do so can kill an opportunity before it has a chance to take flight.

Within moments – just three seconds to be exact – of meeting you, people decide all sorts of things about you. They make judgments about your warmth, intelligence, trustworthiness, competence, character, confidence, and status. They decide whether they like you, want to get to know you, and are open to doing business with you. Like it or not, first impressions count.

People’s first impression of you is based largely on your image. Therefore, managing your image is one of the best ways to ensure you make a positive first impression. So dress to impress in order to exude confidence because confidence helps close sales.

Don’t forget your verbal and nonverbal communication. A firm handshake demonstrates confidence and self-assuredness. The way you introduce yourself and the first few moments of a conversation shed light on who you are and set the stage for what it will be like to communicate with you in the future. It’s critical to speak clearly and professionally when first meeting someone.

4) Gain Clear Direction

Having clarity of vision is powerful in business, but it takes courage to set a goal, craft specific action plans designed to bring your goal to fruition, and work with unwavering commitment day in and day out.

The most successful entrepreneurs make it a priority to identify their short and long-term targets. If your goals are unclear, you are like a ship lost at sea, drifting in whichever direction the wind blows you. Goals are the powerful navigation system that will enable you to be purposeful, to plan, and gain momentum in a meaningful direction.

Once your vision is clear, you can map out the action steps you need to take daily, weekly, monthly and annually in order to achieve results and build a thriving Legacy Business.

Don’t settle for mediocrity – strive for self-mastery!

The entrepreneurs and sales teams I work with at Celeste Giordano Coaching aren’t content to settle for mediocrity in their businesses or their lives. They want to be masters.

Drawing on decades of my own in-the-trenches experience, I work with them to develop the tools, strategies, daily disciplines, and mindsets necessary to build a prosperous and sustainable Legacy Business. In addition to serving as their mentor in sales and business development, I am also their accountability partner. I offer guidance and support while holding their feet to the fire by ensuring that they do what they intentionally set out to do every day.

If you’re frustrated with your lack of professional growth, contact me today to find out how to take your business to the next level.

There’s only one week left to secure your spot for an event that will give you the competitive advantage you’ve been searching for!

I am hosting an upcoming event: Building a Legacy Business Workshop with guest speaker, Deborah Fawaz. This interactive, practical, fun event is taking place at the 1818 Club in Duluth, GA, on July 18 from 10:00 am–2:00 pm. You’ll discover:

• How to build a profitable business that serves your highest core purpose
• The 3 C’s of a “Legacy Mindshift”
• How to move from selling to serving your clients
• The science behind why a first impression matters
• The ultimate system for generating more quality leads in the new economy
• A rehearsed, confident entrance into an interview, potential client meeting, or networking event
• An understanding of how your body language affects others
• A menu of fascinating conversation starters and suggested content
• A complete styling guide: what to wear to specific events, what does color say about you, and consultations about hair and makeup

Find out more about this event that could change the future of your career here.

Use the code GIORDANO for a 10% Discount!

VOLUME II is now available with new trackers, quotes, and graphics!

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus^TM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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