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What Makes You Valuable? (It’s Not What You Think)

Today, I want to ask you a question…Where does your value come from?

Maybe you estimate your value based on the way that others see you, or your business, or your contributions to your community. Some people believe their value stems from what kind of car they drive, how big their house is, their fashion sense, or how well their children behave.

These measures of value are based on your performance; how well you perform at running your business, earning money, or getting things done in order to achieve those types of value.

There’s nothing wrong with wanting to be the best version of yourself, or wanting to live in a big house, be a great parent, or contribute generously to the community. Those are wonderful goals.

The problem occurs when things don’t go according to plan… maybe a client fires you, a supposed friend insults your fashion sense, or your children misbehave publicly, and as a result, you’re left feeling less valuable.

I can tell you, it’s easy to live like that in our modern world. There are so many voices, ads, and influences out there telling all of us that our value lies in these superficial measures. Think about all of the experts out there making you feel like your business is worthless if it doesn’t make 6-figures, or that you can’t succeed without a huge social media following, or your work isn’t worth doing if it isn’t life-changing.

Well today, my friends, I want to give you a permission slip to ignore all of that.

If you’ve been living in proving mode, trying to prove that your business can outperform your competitors, or wanting to prove yourself to the people around you, I have a feeling you’re exhausted. The problem with proving mode is that you never get to stop proving. Once you prove one thing to one person, you’ve got to prove something else to the next.

Here’s your permission slip to stop proving. You don’t need to prove anything to anyone. You don’t need to prove your value.

You are a person of value no matter what, just as you are right now.

“Self worth comes from one thing: thinking you are worthy.”  –Wayne Dyer

It doesn’t matter what mistakes you’ve made in the past. We all make mistakes on the road to building businesses, and it’s essential you look at them as learning opportunities, rather than measures of your value. What you did is not what you are.

Likewise, you don’t need the outside world to tell you who you are. When you put your value in someone else’s hands, you’re living in insecurity. And it’s all too easy to feel devalued.

Often times, their criticisms of you have more to do with what’s going on inside themselves than they do with you. For instance, your prospect’s bad morning leads to you getting a harsh rejection.

But make no mistake, how they’ve treated you doesn’t change who you are.

I love to see coaching clients succeed at making their businesses thrive, but don’t let that be the reason you feel good about who you are and what you’ve accomplished.

You might have more influence if you’ve built up a big business, but you’re no more valuable than you were when you started with nothing.

Some people say that when your self worth increases, your net worth increases right along with it. I’m not sure if it’s exactly a straight line from one to the other, but I do think that when your inner confidence shines and you have a self-assured nature, people are delighted to do business with you.

Whether the outside world sees greatness when they look at you and your business or not, you keep doing what you’re doing. You don’t need anyone else’s approval to keep doing what you know is right.

On the surface, what you’re doing might not look all that remarkable to other people, even to yourself at times, but the value is there. Instead of comparing your business to someone else’s, remember where your value comes from. It’s been inside you this whole time.

You don’t have to do anything to prove who you are and how valuable you are.

You are amazing. And you’re doing work worth doing. Keep going.

At Celeste Giordano Coaching, I teach my clients the strategies and mindset to build  Legacy Businesses and live their best lives, at and outside the office. If you’re ready for a unique coaching experience that never diminishes your value and instead gives you new-found self worth, contact me today.


Blueprint Magazine – Volume 4

“Celebrating Generations”

In this latest issue of The Blueprint, several articles focus on what to do as spring draws to a close and summer begins so that you can smartly meet your professional and personal goals. Articles are written by authors spanning all generations, filled with knowledge to inspire and motivate you.

Here is a sampling of what you will discover in this edition…

  • The Best Gift Of All by Pauline Duncan-Thrasher
  • Are We There Yet? by Joan Williams
  • The Women of Global Change Youth Initiative by Cheyenne Hunt
  • The Rise Of The New Economy by Cynthia Mabry
  • In Life and In Work, Be Anything But Common by Celeste Giordano
  • The Importance Of Reviewing Quarterly by Brigitta Hoeferle
  • The Technology Buying Cycle: How Often Should Your Business Update Its Technology? by Jason Rush
  • When It’s A Mistake To Hire A Writer & When It’s The Right Move by Katherine Copeland
  • Ultimate Mission Impact: There Is Only One Solution by Sheree Allison
  • and much more!

My hope is that The Blueprint inspires you in all aspects of your life – to grow your business, to prosper in your personal life and to serve the community and world around you.

Click here to subscribe for your free copy.


Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlusTM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.


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