I’ve said it before, but I’ll say it again: the best marketing tool you can utilize for your business is referrals.

Referrals will save you time, energy, and money in the quest for more clients because instead of going in search of them, they come to you with a positive impression built right in.

With that said, getting referrals can be tricky. So today, I want to let you in on one concept that’s going to make it easier to get referrals. And not only that, but the quality of the referrals you get will be better.

What is this concept that can make such a difference for your marketing? Being remarkable.

What I mean by being remarkable is possessing differentiators that set you apart from your competitors. This is the intangible “X factor” or special sauce that customers experience when they work with you or buy your products.

As examples, think about that feeling you get walking through the gates into a Disney theme park, or how it felt to hold an Apple product in your hands for the first time, or the convenience of browsing through Netflix compared to its original competitor, Blockbuster.

Even if you don’t use those brands regularly yourself, you know what I’m referring to, and you’ve likely had conversations about Disney, Apple, and Netflix with friends or family. They are worthy of remarking upon.

Your business is worthy of remarking upon as well.

If you really want to grow and expand, you need something remarkable that’s going to stand out from your competition.

What makes you remarkable can be any number of factors, such as:

• The origin story of what got your business started
• Giving clients an outstanding value for their investment
• Solving a problem in your industry or niche
• The speed of your customer service
• A personal passion – whether it’s being a good tennis player, planning fun parties, or being very involved in a community organization, you can become known for weaving that into your business

Several of my Celeste Giordano Coaching clients build their reputations on their integrity, and that alone is enough to make them remarkable.

If you’re unsure, ask a few trusted clients or customers about what makes you stand out in their eyes. Then find ways to highlight and build upon those features.

Defining what makes your business remarkable will not only increase referrals and word of mouth marketing, but deliver two other benefits as well.

First, it will bring clarity to your goals and decisions. For instance, let’s say you’re an interior designer and what makes you remarkable is that you can source furniture from other countries that most of your competitors can’t or don’t. As problems or opportunities arise, your international flare should be a guiding principle in decision making. It can be a hallmark of your culture and even your mission.

Second, clearly defining what makes you remarkable will add value for your clients or customers. Once they know that you’re the only designer in town who can get them what they’re looking for, they’ll turn to you repeatedly, filling a void they had before.

Before we wrap up, I have one caveat for you. I have to caution you not to make low prices the feature that makes you remarkable. We can’t all be Walmart. It’s great to give customers value, but offering the lowest prices becomes a race to the bottom and often involves sacrificing other things like service, quality, or your sanity.

Find what brings real value to your clients or customers and shout it from the rooftops. Before long, people will be remarking upon you. If you want help finding what makes you remarkable, contact me today.

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Blueprint Magazine – Volume 4

“Celebrating Generations”

In this latest issue of The Blueprint, several articles focus on what to do as spring draws to a close and summer begins so that you can smartly meet your professional and personal goals. Articles are written by authors spanning all generations, filled with knowledge to inspire and motivate you.

Here is a sampling of what you will discover in this edition…

• The Best Gift Of All by Pauline Duncan-Thrasher
• Are We There Yet? by Joan Williams
• The Women of Global Change Youth Initiative by Cheyenne Hunt
• The Rise Of The New Economy by Cynthia Mabry
• In Life and In Work, Be Anything But Common by Celeste Giordano
• The Importance Of Reviewing Quarterly by Brigitta Hoeferle
• The Technology Buying Cycle: How Often Should Your Business Update Its Technology? by Jason Rush
• When It’s A Mistake To Hire A Writer & When It’s The Right Move by Katherine Copeland
• Ultimate Mission Impact: There Is Only One Solution by Sheree Allison
• and much more!

My hope is that The Blueprint inspires you in all aspects of your life – to grow your business, to prosper in your personal life and to serve the community and world around you.

Click here to subscribe for your free copy.

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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlus^TM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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