Forget Resolutions, Forget Lofty Dreams – It’s Time for a Master Plan
After ringing in the New Year with friends and family, many entrepreneurs and professionals look at the year ahead with high hopes and excitement.
Unfortunately, that hope fizzles out as quickly as our New Year’s resolutions.
It’s not news that New Year’s resolutions rarely stick. But often, business owners ignore the fact that the same goes for too many professional aims in the New Year.
To escape the vicious cycle of fleeting resolutions – both business and personal – we have to open our psychology books and ask ourselves, “Why exactly do New Year’s resolutions so often fail?”
The answer is simple: They’re unspecific, they’re unrealistic, and they’re based on willpower alone, rather than systems.
Let’s break that down…
They’re Unspecific. Let’s say for example, you’re a business owner who wants to exponentially increase sales and profit in 2019. Okay, but have you quantified your goal? What is your specific target for sales per week? How many prospecting calls will you make a day to reach your goal? How many networking events will you attend to generate new leads?
Without a specific plan, daily, weekly, and monthly action steps, and measurable targets, you’ll just be winging it. And when you wing it, you inevitably fall short.
They’re Unrealistic. Let’s say that last year you made a few sales calls a day, fitting them in between other tasks on your to-do list. This year, you tell yourself, “I’ll make sales calls for 3 consecutive hours every morning, before I even check email or voicemails.” Ask yourself, “Is that really a plan I can maintain for more than a day or two?” For most people, the answer is NO.
The danger of setting unrealistic goals is that if you aren’t able to stick to your goal, you’ll feel like you failed. When you feel like a failure, you’ll be more likely to throw in the towel altogether.
They’re Based on Willpower Alone. The willpower you feel when New Year’s rolls around is usually short-lived. As time passes, you inevitably hit obstacles or fall into old patterns. That’s when the drive that motivated us to make resolutions to begin with can crumble. If there’s no plan in place to keep you on track to reach your goals, you’re just dreaming.
Systems are designed to keep us on track when the inspiration runs low. When you stick to a proven system consistently, you’ll see results. Why? Because successful systems are designed and proven to yield results.
The Hidden Danger of Lofty Resolutions
Arguably the worst thing about unspecific, unrealistic resolutions based on willpower alone is that when they fail – and they generally do – we start losing trust and confidence in ourselves and our abilities.
When we make resolutions year after year and don’t see results, we doubt whether we have what it takes to make it happen and start settling for the status quo.
At Celeste Giordano Coaching, we don’t believe in trial and error or guesswork. I share a proven system with my clients to reach quantifiable goals in sales, business growth, and personal development. The system is specific, realistic, and designed to yield results when our tested and true strategies are employed week in and week out.
Yes, I teach the art of sales, but I also understand that there’s a science behind it. When you find out how to tap into a proven system, you begin to generate real results quickly, which is the confidence boost you need to keep working toward your goals all year long.
Are you committed to do what it takes to increase profitability this year?
If you answered yes, then the time to set realistic, specific goals is NOW. Not tomorrow, and not in a few months when your resolutions fail to materialize.
If you don’t want the willpower driving your resolution to fizzle out, commit to creating a step-by-step master plan that you can use for the rest of the year. Here are a few elements it should include:
Strategy – Learn the fundamental and advanced strategies that will help improve the effectiveness and efficiency of the actions you take to grow your sales, your skills, and your business.
Accountability – Work with an accountability partner or group who will keep you honest and on track as you work toward reaching your goals.
Evaluation – Regularly evaluate where you’re meeting your goals and where you are not. If you identify weaknesses in your plan or approach, implement changes. Habitually reflecting on your progress will help keep you on course.
That’s the most effective way to make sure this year will be greater, more fulfilling, and more profitable than last year.
Need help taking action, setting effective benchmarks, and learning the sales strategies that will catapult your business this year? Expedite that process by joining our Silver Council Program today. Contact me to find out how you can be a part of this dynamic, ambitious group that will cheer for you on good days and support you on tough days.
You can “Double Plus” your income this year. You just need to reach out, grab the opportunity and – most importantly – commit to taking concrete steps every day to make it a reality.
I hope you have a positive, productive, and prosperous 2019!
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Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlusTM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.
To learn more about Celeste, click here.
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