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The Difference Between Features & Benefits – And Why it Matters to Your Bottom Line
Week before last, we talked about the sales secret that can explode your business – value selling. Today, we’ll dive deeper into the advice I gave you, which is to focus on benefits rather than price. Often, when I advise new clients to focus on benefits, they fall into a common trap. If your prospects…
Read MoreLet Freedom Ring as We Celebrate Our Independence
Happy Independence Day! I hope that you have a safe and patriotic day celebrating our nation’s freedom. I don’t know about you, but when I think of July 4th, memories and strong sentiments are stirred up. Of course, I’m incredibly grateful and indebted to the brave forces who literally put their lives on the line…
Read MoreHow to Be a Leader Who Values and Respects the Whole Team
Today, June 6, is my beloved husband Mike’s birthday and I want to publicly wish him a very happy birthday! We will be celebrating with close friends while we are up here in Cincinnati. In today’s business world, companies increasingly reflect America’s diversity with a mix of women and men of all ages from all…
Read MoreWords of Wisdom for Anyone Who Is (or Wants to Be) a Leader
You may have noticed that I often include quotations from business experts in my blog posts. I do so not only because they raise unique and relevant points about the topics I bring to you each week, but also because it’s important to emulate those who have established a pattern of achievement. Successful people…
Read MoreThe Missing Ingredient to Success in Sales and Business
Entrepreneurs and sales professionals who are exceedingly successful will tell you that it’s not just one thing that made the difference in their careers. It’s a combination of factors that came together, a bit like ingredients in a recipe. You need to be self-assured to achieve success in business and especially in sales. Walk…
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