Shake Off Your Fear of Cold Calling

Halloween is coming up, and that means it is the season for frights. Today, I am writing about two words that may make the hair on your arms stand up straight in fear: cold calling (cue the haunting music!). Many people avoid cold calling if at all possible, stacking their to-do lists with anything else…

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Why Every Entrepreneur Needs to Master Lead Generation

This week, I am sharing the tremendous value of lead generation, and how you can develop your own lead generation skills. But first, do you know that I have dozens of videos on topics like this on my YouTube Channel? If you have not already done so, head on over there and click the Subscribe…

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How Your Team’s Online Presence Affects Sales

P.T. Barnum is famously quoted as saying, “There is no such thing as bad publicity.” Barnum was a notorious publicity hound, and on some level, I agree with him—visibility is essential to accelerating an entrepreneur’s success. On the other hand, in our current day and age of instant online reviews, no one can be cavalier…

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How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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Move Beyond the Gatekeeper and Reach Your Sales Goals

Photo of an office door ajar with a blurred business woman seated behind the door

Last week, we talked about the power of storytelling in effective sales conversations. But in order to tap into that powerful resource, you must first get through the decision maker’s door to make your pitch. And sometimes, we may be stopped before we can even step a foot over the threshold! That is because many…

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