How Your Team’s Online Presence Affects Sales

P.T. Barnum is famously quoted as saying, “There is no such thing as bad publicity.” Barnum was a notorious publicity hound, and on some level, I agree with him—visibility is essential to accelerating an entrepreneur’s success. On the other hand, in our current day and age of instant online reviews, no one can be cavalier…

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How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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Move Beyond the Gatekeeper and Reach Your Sales Goals

Photo of an office door ajar with a blurred business woman seated behind the door

Last week, we talked about the power of storytelling in effective sales conversations. But in order to tap into that powerful resource, you must first get through the decision maker’s door to make your pitch. And sometimes, we may be stopped before we can even step a foot over the threshold! That is because many…

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For More Effective Sales Conversations, Tap Into the Power of Storytelling

Text What's your story typed on retro typewriter

A few weeks ago, we talked about the importance of finding and accepting public speaking opportunities, which are an entrepreneur’s fastest path to cash. This year, I have also shared my tips for perfecting your sales pitch and building your personal brand. All three of these topics share a critical component: our ability to tell…

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Why Confidence is the Key to Your Perfect Sales Pitch

Happy woman with dark curly hair seated at desk, looking at laptop screen.

Have you ever seen a live performance and been in awe of the artists onstage? Perhaps you think, I could never be brave enough to sing or dance or play an instrument in front of others. But those of us in sales have more in common with those performers than you may think! That’s because…

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