How to Build Trust and Make the Sale

Image of business partners handshaking over a stack of papers with CONTRACT written on the top page

HubSpot recently released its 2024 State of Sales Report, based on surveys of sales professionals around the globe. Their research is clear: technology is forcing a change in traditional sales relationships, and the best way for sales professionals to adapt is by building trust with their customers. As many post-COVID sales processes have remained virtual,…

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3 Responses to “I’ll Think About It” from a Sales Master

  Anyone who has ventured into the world of sales knows that you have to present the benefits of the product or service you offer. After completing your presentation, there are 4 little words you never want to hear: “I’ll think about it.” Why do we find these words so frustrating? It’s simple – we…

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8 Strategies to Harness Emotion to Make the Sale

Buying almost anything is an emotional roller coaster. For many potential buyers, there may be feelings of excitement, anticipation, and pride, but there are also likely negative feelings including anxiety, annoyance, pressure, skepticism, and downright fear. But of course, no one wants to feel those negative emotions. No, they innately want to feel respected, appreciated,…

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One Month Left in 2020: Don’t Throw in the Towel Now!

Are you having a difficult time closing prospecting calls? Have your sales dropped off? Are you putting in the hours but not yielding your desired results? With just one month left until we ring in the new year, it’s easy to accept the status quo as it is and put off setting and pursuing goals…

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The Biggest Sales Mistake You Might Be Making

What are the 4 dreaded words for anyone who sells anything? “I’ll think about it…” We may be living through a time of uncertainty, but the fact remains… If your prospects are regularly telling you that they need to think it over, there is a problem with your sales strategy. To be a successful salesperson,…

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