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How to Stand Out Where Others Try to Fit in 

It’s easy to go through life wanting to fit in.

Fitting in is the way we are told we’ll succeed in school, have a lot of friends, get the right job, and so on. There’s constant pressure on each of us to be part of the herd, and it can come from our families, the media, our schools, our workplaces, and our peers.

But I would like to invite you to join me in being uncommon.

I listened to a sermon Joel Osteen preached not long ago about being uncommon, and I believe this idea has merit for the business world, just as it does for the rest of our lives.

You see, you’re not here to be common. You’re not doing what you do to blend in.

If you were okay with average, you wouldn’t be reading this right now. You might be complaining, or you might be criticizing people who seem to get “too big for their britches,” but you wouldn’t be interested in doing anything to keep your standards high.

Other people have a small vision for their impact on the world, for their careers, for their families, or for the organizations they serve. But you are reaching for something magnificent.

Other people are doing the bare minimum. But you’re going above and beyond everyone’s expectations.

Other business owners or coworkers complain about the day-to-day grind. But you can be the one who says what you’re grateful for.

Other people are cutting corners. But you’re doing what’s right, even when no one is looking.

When you make the decision to be uncommon, your results will be uncommon too.

When people tell you, “Oh email marketing is dead,” or “You can’t succeed with advertising on Facebook anymore,” I want you to remember that you are uncommon. You might be seeing an opportunity that the naysayers aren’t seeing.

Of course, it’s not easy to be uncommon. Breaking the mold requires uncomfortable action.

You might argue that the odds are stacked against you, and there’s a reason you’re taking the common path in one situation or another. Maybe it’s going to take more work to stand out from the crowd, or more time or money than you can invest right now.

Maybe you’ll even have to take a stand for what you believe in to be uncommon. But I encourage you to be the salmon swimming upstream.

Think of the teenager who says to his parents, “Everyone else is doing it. Why do they all get to go to the party and I don’t?” And how do his parents respond? “Well you’re not everyone. We expect more out of you.”

By having uncommon commitment, you’ll be rewarded with greater freedom.

By having uncommon passion for your work, you’ll be rewarded with exceptional enthusiasm.

By having uncommon discipline, you’ll be rewarded with expansive growth.

By having uncommon positivity, you’ll be rewarded with more eagerness from the people around you.

Uncommon commitment brings uncommon success.

Are there areas in which you’re just fitting in with the crowd? Are you settling or compromising in aspects of your life or your business?

I want you to push yourself to identify those areas where you can accomplish more, because I know you’re capable of standing out. Life is too short to be mediocre.

Instead, join the select group of clients who I work with to single out exactly what holds them back from uncommon success. That’s why so many Celeste Giordano Coaching clients “double plus” their incomes in short periods of time.

Are you ready to live the uncommon life of a Legacy Business owner? Contact me today.


Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlusTM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with more than 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.

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