Why It's in You to Master THIS Sales Tool
You want to start off 2017 strong.
A strong start means a first quarter marked by fantastic sales.
Unfortunately, many entrepreneurs lack the basic sales strategies necessary to close more accounts and boost their profitability. Without these fundamental sales tools, you won’t hit your monthly targets regardless of the value of the product or service you’re selling.
I’ve always had a passion for the art and science of sales. At Celeste Giordano Coaching, I teach entrepreneurs practical strategies for generating referral business, handling objections and closing sales, to name a few. But there’s one sales tool that is so important that you can’t succeed without it.
Integrity.
To become a master of sales, you need to be a person of unwavering integrity.
Stay in business long enough and you’ll see this to be an absolute truth. Personally, I learned about the power of integrity from my dear friend and mentor Bobby Wisinger. Back when I worked in direct sales in the 80s, Bobby was one of my divisional supervisors. He was a skilled businessman with a tremendous work ethic who went on to become a multi-millionaire.
Beyond ability, Bobby’s character was a major reason Bobby attained so much success. A man whose word was his bond, Bobby always honored his commitments and taught us to do the same.
I have followed this guiding principle for many decades in my business and all areas of my life. And I can tell you from experience that regardless of the circumstances, when you act with integrity, you achieve success in the long run.
Why Your Business Won’t Survive Without It
Integrity is doing the right thing at all times, regardless of who is watching. Unfortunately, many entrepreneurs who are decent people operate their businesses with an “end justifies the means” mentality. Driven by a desire to make more money or simply keep their business afloat, they compromise their integrity. Often, they overpromise and under-deliver to meet their monthly quotas or cover up their mistakes rather than taking ownership for them out of fear that their clients will take their business elsewhere.
Here’s the thing: when you operate without integrity, it inevitably catches up with you. You might get away with it – or even profit from it – in the short term. And doing the right thing can often be difficult and uncomfortable. But when you act without integrity, your relationships will be damaged and your reputation will ultimately be tarnished beyond repair.
Sales can be challenging in the best circumstances. With the added challenge of trying to close sales when people have heard through the grapevine that you’re untrustworthy, you set yourself up for failure and rejection.
Why Integrity Will Enhance Your Sales Results
You can’t have integrity some of the time or even most of the time. Every interaction and conversation you have with clients, colleagues, investors, employees and new contacts needs to demonstrate your integrity.
The reason is simple: People buy from those they trust. When prospective clients believe they are dealing with an honorable person, they have peace of mind that you will do right by them. This often gives them the confidence they need to move forward, resulting in more sales and a smoother sales process.
In business, when you are honest, do the right thing, and honor your word, people take notice and word spreads, resulting in greater referral business.
(On the flipside, behave without integrity and you’ll find it increasingly challenging to get referrals!)
I Sell with Integrity, and You Can too!
Often, an entrepreneur with good intentions will use sales techniques that cause prospects to question whether they’re a person with integrity whom they can trust.
I teach my Celeste Giordano Coaching clients how to sell with integrity using techniques that generate RESULTS. You should never have to compromise one to get the other.
Do you want to “Double Plus” your income and build a reputation as an entrepreneur with integrity?
To close more sales THIS YEAR without cutting corners or compromising your values, contact me today.
Up Next: You’re Invited
We invite our local community to visit us on February 22nd, 2017 from 11:00 to 1:00 p.m. at the 1818 Club for the WGC Atlanta Chapter meeting with Shellie Hunt as guest speaker. Dr. Natalie Forest will be present. Pre-registration for the event is $25.00. Click here to pre-register. If you are interested in being a sponsor, please contact celeste@thewomenofglobalchange.com.
We are also opening up several other chapters across the United States. I am honored to help launch the Toronto, Ontario Chapter in March, 2017. To become a presenting sponsor or sponsor at this premier Toronto event, contact Celeste Giordano here. For additional information about WGC, please visit our website!
Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “double-plus” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with almost 40 years experience in direct sales and managing high-performing teams.
To learn more about Celeste, click here.
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