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3 Signs You Are Not Going to Meet Your 2018 Goals

Can you believe that we are already halfway through 2018?

While summer is a time for restoration and relaxation, it is also a critical moment for business owners and sales professionals to take a pause and ask themselves:

“Am I where I want to be this year?”

If the answer is anything less than a resounding “Yes,” it’s important to dedicate focused time to evaluate your business plan and strategies.

The good news, in my experience as a master business development strategist, is that many business owners know this is a critical time already. I get a lot of phone calls each summer from entrepreneurs who aren’t satisfied with their year-to-date results.

When that’s the case, this is a perfect time to start working with a business coach who can help you get back on track.

Yet some people resist working with a business coach because they feel that it’s a sign that they have failed in some way. But working with a consultant or coach isn’t a sign of defeat or ineptitude. Far from it!

Seeking out a mentor who has achieved excellence and helped others do the same is actually a sign of determination and a commitment to excellence.

Some of the most successful entrepreneurs I’ve met over the past 40+ years who now earn six and seven figure incomes have worked with or continue to work with business coaches. They were hungry for knowledge and guidance, and understood that working with a seasoned business pro would accelerate their road to success.

Here are 3 signs you aren’t on track to meet your goals and you would benefit from a conversation with a business coach:

  1. You aren’t getting the results you want.

At the beginning of the year, you (hopefully) created a business plan, set milestones and mapped out the daily actions you need to execute to bring your goals to fruition.

But halfway through the year, you just aren’t hitting your targets. Perhaps you’re having difficulty generating enough quality leads, or your closing rates are disappointing, or maybe business has been steady but you aren’t sure how to break through to the next level.

Consistently putting forth a committed effort without seeing the fruit of your labor can be stressful, exhausting, and disheartening.

If you feel like you’re underperforming or have hit a wall, it’s time to speak with a business development expert. I teach my Celeste Giordano Coaching clients a proven system for consistently generating high quality leads and closing more sales.

Half-way through the year, I meet one-on-one with each client for a comprehensive business review. After evaluating what’s working, what isn’t, and why, we modify the clients’ strategies to get back on track for success.

  1. You want to save time and/or money.

If saving money is your biggest priority, it says something about the revenue that’s coming in the door; namely that there isn’t enough of it. Some entrepreneurs know they need guidance, but avoid hiring a business coach out of concerns about the cost. If you’re already struggling to cover your expenses, it can feel difficult to justify an additional expense.

But the truth is that hiring the right business coach will save you money in the long run. Running a business inefficiently and ineffectively is an expensive endeavor. An experienced coach will share strategies to help you generate consistent sales and increase profits – the key to any successful business.

If saving time is priority number one for you, a coach will also help you avoid costly mistakes as well as maximize your efficiency as you grow your business.

  1. You know what you need to do, but it’s not happening.

Some entrepreneurs I work with know which action steps they need to take to achieve results in their business. And yet, month after month goes by without making real progress.

Knowing what to do but struggling to stay focused and actually follow through can result in guilt and disappointment. You know the feeling if you have ever asked yourself questions like:

  • “What’s wrong with me?”
  • “Am I even cut out for this?”
  • “Why can’t I ever follow through?”

What these entrepreneurs need is accountability – someone to hold their feet to the fire and ensure they do what they say they’re going to do. It’s important to remember that this is not a personal fault. Most people can’t grow a thriving business without someone consistently checking in and holding them accountable. Don’t underestimate the value of accountability. For many, it’s a powerful catalyst for growth and profitability!

If you have a vision of where you want to be and you’re not there yet, working with an experienced business coach is the most expedient way to get focused on what concrete, practical steps you need to take daily to reach your goals. If you are willing to take ACTION, do the work, and maintain an open mind and heart, working with an expert business consultant will translate to results.

I am passionate about helping driven, committed entrepreneurs create thriving and sustainable Legacy Businesses. If you want to regroup, get laser focused, and “Double PlusTM” your income THIS year (yes, it’s still possible), contact me today


Blueprint Magazine – Volume 4

“Celebrating Generations”

In this latest issue of The Blueprint, several articles focus on what to do as spring draws to a close and summer begins so that you can smartly meet your professional and personal goals. Articles are written by authors spanning all generations, filled with knowledge to inspire and motivate you.

Here is a sampling of what you will discover in this edition…

  • The Best Gift Of All by Pauline Duncan-Thrasher
  • Are We There Yet? by Joan Williams
  • The Women of Global Change Youth Initiative by Cheyenne Hunt
  • The Rise Of The New Economy by Cynthia Mabry
  • In Life and In Work, Be Anything But Common by Celeste Giordano
  • The Importance Of Reviewing Quarterly by Brigitta Hoeferle
  • The Technology Buying Cycle: How Often Should Your Business Update Its Technology? by Jason Rush
  • When It’s A Mistake To Hire A Writer & When It’s The Right Move by Katherine Copeland
  • Ultimate Mission Impact: There Is Only One Solution by Sheree Allison
  • and much more!

My hope is that The Blueprint inspires you in all aspects of your life – to grow your business, to prosper in your personal life and to serve the community and world around you.

Click here to subscribe for your free copy.


Celeste Giordano’s mission is to help business owners develop the skills, knowledge and attitude necessary to “DoublePlusTM” their income and become effective and inspirational leaders in their fields. Whether it’s taking your successful business to the next level or starting a new venture, she will teach you the exact skills and strategies you need to enroll more quality prospects, build a rock-solid team, and break through obstacles to achieve real profit and lasting success. Celeste is a professional business growth specialist, a master sales strategist, and dynamic speaker with 40 years experience in direct sales and managing high-performing teams.

To learn more about Celeste, click here.


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