Posts Tagged ‘your story’
For More Effective Sales Conversations, Tap Into the Power of Storytelling
A few weeks ago, we talked about the importance of finding and accepting public speaking opportunities, which are an entrepreneur’s fastest path to cash. This year, I have also shared my tips for perfecting your sales pitch and building your personal brand. All three of these topics share a critical component: our ability to tell…
Read MoreSelling Features vs. Selling Benefits – It Pays To Know the Difference
Have your sales presentation been falling short lately? Do your prospects cut you off part way through? Is your conversion rate less than something to celebrate? Before you make your next sales presentation, ask yourself this important question. Do you fall into the “features” trap? Too many entrepreneurs and business owners make the mistake of…
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