5 Time-Tested Techniques to Persuade Your Clients, Boss, or Anyone Else

Regardless of your title or position, persuasion is a critical function of your job. Whether you need to persuade potential clients to hire you, persuade your superiors to take on your strategy, persuade your team members to put your plan into action, or write persuasive copy for products on your website, many careers in the…

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Why Storytelling Sells

“Let me share a story with you….” and “I remember when…” are grown up versions of “Once upon a time”. Stories maintain their appeal regardless of our age or life stage. Storytelling is one of the oldest art forms. Throughout history, every human culture has shared stories for one simple reason: they help us understand…

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