Why Inviting Objections Will Help Boost Sales

Sharply dressed and armed with your materials and a positive “I Can” attitude, you sit down with a prospect or get on the phone for your scheduled complimentary sales presentation. All is going well when SMACK! You’re hit with an objection. That objection can feel like a blow to inexperienced, less-than-confident business entrepreneurs. When they…

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How to "Feel" Your Way Through the Sales Process

You don’t have to be a psychologist to master the art of sales, but there IS a psychology to effective selling. That’s because choosing whether or not to buy isn’t just an intellectual exercise. To the contrary, buying is emotional. As a salesperson, you need to be 100% in tune with the emotional status of…

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