What Many Get Wrong About Sales & How It Works to Your Advantage

Most of the entrepreneurs I coach didn’t start a business because they love sales. In fact, they often tell me they “aren’t good at sales.” I’ve heard from countless business owners that they don’t feel comfortable making the sale, even as they acknowledge that it’s an important part of their business. What I explain to…

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Why Inviting Objections Will Help Boost Sales

Sharply dressed and armed with your materials and a positive “I Can” attitude, you sit down with a prospect or get on the phone for your scheduled complimentary sales presentation. All is going well when SMACK! You’re hit with an objection. That objection can feel like a blow to inexperienced, less-than-confident business entrepreneurs. When they…

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How to "Feel" Your Way Through the Sales Process

You don’t have to be a psychologist to master the art of sales, but there IS a psychology to effective selling. That’s because choosing whether or not to buy isn’t just an intellectual exercise. To the contrary, buying is emotional. As a salesperson, you need to be 100% in tune with the emotional status of…

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