The Real Value of Your Rolodex

Ah, the Rolodex. While you may have uploaded your contacts to your SmartPhone and tucked your Rolodex away in a drawer to collect dust, make no mistake about it – there’s VALUE in each and every contact you have. As a business owner and entrepreneur, you understand the importance of building relationships. If you’re like…

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Selling Features vs. Selling Benefits – It Pays To Know the Difference

Have your sales presentation been falling short lately? Do your prospects cut you off part way through? Is your conversion rate less than something to celebrate? Before you make your next sales presentation, ask yourself this important question. Do you fall into the “features” trap? Too many entrepreneurs and business owners make the mistake of…

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