Terrified of Cold Calls? Here’s How to Master Them

For too many entrepreneurs, two words strike fear like few others: cold calls. Calling a prospective customer or client for the first time can be incredibly nerve-wracking. Even among sales pros, cold calling is the activity that two-thirds say they dread more than any other part of their job. And yet, cold calling is a…

Read More

8 Strategies to Harness Emotion to Make the Sale

Buying almost anything is an emotional roller coaster. For many potential buyers, there may be feelings of excitement, anticipation, and pride, but there are also likely negative feelings including anxiety, annoyance, pressure, skepticism, and downright fear. But of course, no one wants to feel those negative emotions. No, they innately want to feel respected, appreciated,…

Read More