Posts Tagged ‘sales strategy’
Why SO many businesses fail (& how to break the trend)
According to Bloomberg Business, 8 in every 10 entrepreneurs who start businesses fail within the first 18 months. Why do 80% of new businesses fall short of the success they work so hard to achieve? At the surface level, the reason so many businesses fail is pretty straightforward – they run out of money. But,…
Read MoreWhy Inviting Objections Will Help Boost Sales
Sharply dressed and armed with your materials and a positive “I Can” attitude, you sit down with a prospect or get on the phone for your scheduled complimentary sales presentation. All is going well when SMACK! You’re hit with an objection. That objection can feel like a blow to inexperienced, less-than-confident business entrepreneurs. When they…
Read MorePut Your Prospect in a "YES" State of Mind
Last week, we dove into the emotional journey that prospective buyers often experience while listening to a sales presentation. For many potential clients, that emotional roller coaster includes a number of negative feelings including anxiety, annoyance, pressure, skepticism and downright fear. But, that’s not how prospects want to feel. No, they innately want to feel…
Read MoreHow to "Feel" Your Way Through the Sales Process
You don’t have to be a psychologist to master the art of sales, but there IS a psychology to effective selling. That’s because choosing whether or not to buy isn’t just an intellectual exercise. To the contrary, buying is emotional. As a salesperson, you need to be 100% in tune with the emotional status of…
Read MoreSelling Features vs. Selling Benefits – It Pays To Know the Difference
Have your sales presentation been falling short lately? Do your prospects cut you off part way through? Is your conversion rate less than something to celebrate? Before you make your next sales presentation, ask yourself this important question. Do you fall into the “features” trap? Too many entrepreneurs and business owners make the mistake of…
Read More