8 Strategies to Harness Emotion to Make the Sale

Buying almost anything is an emotional roller coaster. For many potential buyers, there may be feelings of excitement, anticipation, and pride, but there are also likely negative feelings including anxiety, annoyance, pressure, skepticism, and downright fear. But of course, no one wants to feel those negative emotions. No, they innately want to feel respected, appreciated,…

Read More

4 Strategies to Thrive With Remote Sales in 2021

Remote sales

If sales is a part of your job, 2020 likely looked very different than years that came before it. Suddenly, you were adjusting to sales presentations over Zoom, no more drop-in sales calls with loyal customers, and while sales may have completely dried up overnight for some of you, sales boomed for others. A refrain…

Read More