Do you know the difference between telling & selling?

Remember those four words we all dread to hear at the end of a sales presentation? “I’ll Think About It…” Last week we explored how to respond to those words and revive your chances of closing the sale. But, if your prospects are regularly telling you that they need to think it over, there is…

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Selling Features vs. Selling Benefits – It Pays To Know the Difference

Have your sales presentation been falling short lately? Do your prospects cut you off part way through? Is your conversion rate less than something to celebrate? Before you make your next sales presentation, ask yourself this important question. Do you fall into the “features” trap? Too many entrepreneurs and business owners make the mistake of…

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