How To Sell Your Business and Yourself More Effectively

Don't be afraid to share your accomplishments!

Do you ever feel embarrassed or silly when a colleague compliments your work? Or perhaps you change the conversation to praise another co-worker instead of receiving the accolades yourself. If this sounds familiar, rest assured that you are not alone!  Many people struggle with how to discuss the parts of themselves they are proud of,…

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How to Stand Out From Your Competition

Set yourself apart from your competitors.

Are you hoping to find new clients or customers for your business in 2025? It is a top professional goal for many of us each year. When my Celeste Giordano Coaching clients want to build their own clientele, the first thing we do is identify what makes them stand out from their competition. One quality…

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How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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For More Effective Sales Conversations, Tap Into the Power of Storytelling

Text What's your story typed on retro typewriter

A few weeks ago, we talked about the importance of finding and accepting public speaking opportunities, which are an entrepreneur’s fastest path to cash. This year, I have also shared my tips for perfecting your sales pitch and building your personal brand. All three of these topics share a critical component: our ability to tell…

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An Expert Action Plan for the “I’ll Think About It” Response

White man with brown hair and beard stands at a flip chart in front of colleagues seated at a board table.

If you’ve tried to sell a product or service more than once or twice, you know that there are four words you never want to hear: “I’ll think about it.” What’s wrong with this simple phrase? After all, it isn’t a flat-out “no.” So after hearing that phrase, you diligently follow up or send an…

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