How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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For More Effective Sales Conversations, Tap Into the Power of Storytelling

Text What's your story typed on retro typewriter

A few weeks ago, we talked about the importance of finding and accepting public speaking opportunities, which are an entrepreneur’s fastest path to cash. This year, I have also shared my tips for perfecting your sales pitch and building your personal brand. All three of these topics share a critical component: our ability to tell…

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An Expert Action Plan for the “I’ll Think About It” Response

White man with brown hair and beard stands at a flip chart in front of colleagues seated at a board table.

If you’ve tried to sell a product or service more than once or twice, you know that there are four words you never want to hear: “I’ll think about it.” What’s wrong with this simple phrase? After all, it isn’t a flat-out “no.” So after hearing that phrase, you diligently follow up or send an…

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How to Build Trust and Make the Sale

Image of business partners handshaking over a stack of papers with CONTRACT written on the top page

HubSpot recently released its 2024 State of Sales Report, based on surveys of sales professionals around the globe. Their research is clear: technology is forcing a change in traditional sales relationships, and the best way for sales professionals to adapt is by building trust with their customers. As many post-COVID sales processes have remained virtual,…

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It’s Not Too Late to Break Out of Your Rut in 2023

Sales is something I’ve always had a natural knack for. That doesn’t mean I didn’t work hard at it, and it doesn’t mean I’ve never stumbled, but sales and networking are strengths of mine. That’s why I do what I do. Every entrepreneur has strong points. Some of us excel at strategic planning, while others…

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