Put Your Prospect in a "YES" State of Mind

Last week, we dove into the emotional journey that prospective buyers often experience while listening to a sales presentation. For many potential clients, that emotional roller coaster includes a number of negative feelings including anxiety, annoyance, pressure, skepticism and downright fear. But, that’s not how prospects want to feel. No, they innately want to feel…

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How to "Feel" Your Way Through the Sales Process

You don’t have to be a psychologist to master the art of sales, but there IS a psychology to effective selling. That’s because choosing whether or not to buy isn’t just an intellectual exercise. To the contrary, buying is emotional. As a salesperson, you need to be 100% in tune with the emotional status of…

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