Why People Buy with Their Hearts Before Their Heads

Great sales conversations are learned, not left to chance.

Many professionals spend countless hours refining what they’re going to say during a sales conversation. They polish their elevator pitch, memorize key talking points, prepare answers to common objections, and make sure they can clearly explain the value of their services. And those things matter a lot. But there’s one part of the sales process…

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The Power of Emotions in the Sales Process

Last week, we discussed handling rejection in the sales process. My aim for this week is to enable you to prevent reaching the point of rejection in the first place.      Although sales came naturally to me, it took me years of selling to really master and fine-tune the sales strategies necessary to close more deals.…

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