Are You Using Your Personal Brand the Right Way?

Visibility opens the door. Personal branding builds the reputation.

Last week, we talked about the importance of visibility—how stepping forward to share your ideas, expertise, and perspective helps you grow professionally while also creating opportunities for others. But visibility alone isn’t the whole story. Once people see you, the next question becomes: What do they know you for? That’s where personal branding comes in.…

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How Your Team’s Online Presence Affects Sales

P.T. Barnum is famously quoted as saying, “There is no such thing as bad publicity.” Barnum was a notorious publicity hound, and on some level, I agree with him—visibility is essential to accelerating an entrepreneur’s success. On the other hand, in our current day and age of instant online reviews, no one can be cavalier…

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How to Make Personal Branding a Win-Win for You and Your Organization

Build your personal brand, text words written on paper against wooden background

We may often say or hear that a person’s “reputation precedes them,” and no business owner can argue with the importance of a good reputation in their industry. But along with the way others see you comes a different, but equally critical, aspect of perception—the way you want people to see you, also known as…

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How to Build an Outstanding Personal Brand

These days, you can’t browse a career-oriented website without coming across the buzzwords, “personal branding.” This phrase raises a lot of questions… What is personal branding? How is it different from corporate branding? And how do you develop a positive, distinctive personal brand? Personal branding is how people remember you or think of you. That…

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