How Your Team’s Online Presence Affects Sales

P.T. Barnum is famously quoted as saying, “There is no such thing as bad publicity.” Barnum was a notorious publicity hound, and on some level, I agree with him—visibility is essential to accelerating an entrepreneur’s success. On the other hand, in our current day and age of instant online reviews, no one can be cavalier…

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How to Make Personal Branding a Win-Win for You and Your Organization

Build your personal brand, text words written on paper against wooden background

We may often say or hear that a person’s “reputation precedes them,” and no business owner can argue with the importance of a good reputation in their industry. But along with the way others see you comes a different, but equally critical, aspect of perception—the way you want people to see you, also known as…

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How to Build an Outstanding Personal Brand

These days, you can’t browse a career-oriented website without coming across the buzzwords, “personal branding.” This phrase raises a lot of questions… What is personal branding? How is it different from corporate branding? And how do you develop a positive, distinctive personal brand? Personal branding is how people remember you or think of you. That…

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