Can great products sell themselves?

Over the last few decades, I’ve met entrepreneurs who aren’t sold on the importance of marketing. I’ve heard people confidently express that “I’m launching an incredible service, I really won’t need much marketing” or “This product is so good it will self itself”. Unfortunately, I’ve seen that this attitude doesn’t pay. It’s a myth. Even…

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Are you socially active?

I asked one of my team members here at Celeste Giordano Coaching to share her insights on being social active. Are you socially active? By: Rachel Segal As a business owner and fellow entrepreneur, I know what it means to have a seemingly never-ending list of things “To Do.” Unlike your friends and neighbors who…

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