Posts Tagged ‘emotion in sales’
Why People Buy with Their Hearts Before Their Heads
Many professionals spend countless hours refining what they’re going to say during a sales conversation. They polish their elevator pitch, memorize key talking points, prepare answers to common objections, and make sure they can clearly explain the value of their services. And those things matter a lot. But there’s one part of the sales process…
Read More8 Strategies to Harness Emotion to Make the Sale
Buying almost anything is an emotional roller coaster. For many potential buyers, there may be feelings of excitement, anticipation, and pride, but there are also likely negative feelings including anxiety, annoyance, pressure, skepticism, and downright fear. But of course, no one wants to feel those negative emotions. No, they innately want to feel respected, appreciated,…
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