The #1 Skill That Sets Top Sales Professionals Apart

October 6, 2025
A picture of two hands shaking with the words "Trust is what closes deals."

If there’s one constant in today’s business world, it’s change. The way customers make decisions has evolved dramatically in just a few years, and professionals are learning that trust is what closes deals. HubSpot’s 2025 State of Sales Report reveals that buyers are more empowered, more skeptical, and more self-directed than ever. The challenge isn’t…

Read More

How to Build Trust and Make the Sale

November 15, 2023
Image of business partners handshaking over a stack of papers with CONTRACT written on the top page

HubSpot recently released its 2024 State of Sales Report, based on surveys of sales professionals around the globe. Their research is clear: technology is forcing a change in traditional sales relationships, and the best way for sales professionals to adapt is by building trust with their customers. As many post-COVID sales processes have remained virtual,…

Read More

How to Build a Loyal Customer Base

August 15, 2023

For some reason, building client loyalty is not something that most business owners get excited about…But they should! Here are a few reasons why: A study from Harvard Business School found that a 5 percent increase in customer retention increases business profits by 25 to 95 percent. It is significantly more expensive to sell to…

Read More