Shake Off Your Fear of Cold Calling

Halloween is coming up, and that means it is the season for frights. Today, I am writing about two words that may make the hair on your arms stand up straight in fear: cold calling (cue the haunting music!). Many people avoid cold calling if at all possible, stacking their to-do lists with anything else…

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How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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Is THIS What’s Keeping You From Making the Sale?

Happy St. Patrick’s Day! Today’s blog post gives you insight on a challenging aspect of sales. If you can master this technique, you’ll be more likely to meet your sales goals, without leaving it to luck. Do you struggle to get past the gatekeeper and reach decision makers in order to close the sale? If…

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