How to Understand the Buyology of Customer Emotions

Five emoji faces on white square pieces of paper. A human finger points to the smiling face.

Were you bombarded with advertisements this week about a certain online retailer’s big two-day sale? It seemed like everyone on social media was sharing what they considered to be the best deals available during this promotion, and it certainly made me consider if I needed any of the household items, beauty products, and clothing these…

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It’s Not Logic But Emotion That Makes the Sale

Anytime you buy something, whether it’s a new car, a type of software for your business, or product you’ve never seen at the grocery store before, it’s tempting to believe that you logically weigh the pros and cons and make an informed, reasonable decision. However, the truth is, people often make buying decisions based on…

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