When is the last time you invested in yourself?

As we wind down the latter part of the 3rd Quarter, and look forward to 4th Quarter and ending the year on top, ask yourself this….Did I spend any time investing in myself, or was my focus entirely on the business. Follow any business “guru” and you will find a common theme.  They all have…

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Why SO many businesses fail (& how to break the trend)

According to Bloomberg Business, 8 in every 10 entrepreneurs who start businesses fail within the first 18 months. Why do 80% of new businesses fall short of the success they work so hard to achieve? At the surface level, the reason so many businesses fail is pretty straightforward – they run out of money. But,…

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How to "Feel" Your Way Through the Sales Process

You don’t have to be a psychologist to master the art of sales, but there IS a psychology to effective selling. That’s because choosing whether or not to buy isn’t just an intellectual exercise. To the contrary, buying is emotional. As a salesperson, you need to be 100% in tune with the emotional status of…

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Close More Sales by Learning to Handle THIS Response

As entrepreneurs, you’ve all navigated your way through your fair share of complimentary sales calls and meetings. You’ve prepared, practiced and done your very best to present the many benefits of the service you offer. Once you’ve made your offer and you’re ready to close, there are 4 words you dread to hear: “I’ll think…

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6 Action Steps You Can Take TODAY to Live Your Best Life

Have you ever met even one business owner who wasn’t motivated by their desire to live a good life? I haven’t. In fact, so many of my Celeste Giordano Coaching clients broke out of their safe 9 to 5 careers eager to carve their own path, set their own hours, and open the door to…

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