How to Build Trust and Make the Sale

Image of business partners handshaking over a stack of papers with CONTRACT written on the top page

HubSpot recently released its 2024 State of Sales Report, based on surveys of sales professionals around the globe. Their research is clear: technology is forcing a change in traditional sales relationships, and the best way for sales professionals to adapt is by building trust with their customers. As many post-COVID sales processes have remained virtual,…

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Lead Generation Strategies that Actually Work!

“You are out of business if you don’t have a prospect!” – Zig Ziglar Last week, I opened up a discussion about one of the most important areas of business development: LEAD GENERATION! Simply defined, lead generation refers to the action steps you take to attract potential customers to your business and guide them along…

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