Posts Tagged ‘benefits’
The Difference Between Features & Benefits – And Why it Matters to Your Bottom Line
Week before last, we talked about the sales secret that can explode your business – value selling. Today, we’ll dive deeper into the advice I gave you, which is to focus on benefits rather than price. Often, when I advise new clients to focus on benefits, they fall into a common trap. If your prospects…
Read MoreThe Sales Secret That Will Boost Your Revenue
Does this scenario sound familiar? You sell a quality service at a fair price, but your competitors sell a similar service for less. The only way to compete is to compromise on your pricing, delivering the same quality service for less and less. It’s a race to the bottom. And I know you don’t want…
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