Why Accountability is the X-Factor to Success in Sales and Business

When’s the last time you met a successful business entrepreneur or sales professional who didn’t exude confidence? To achieve success in business – and especially in sales – you need to be self-assured. Walk into a sales presentation or networking event with self-doubt, and others will inevitably doubt you and the value of what you…

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How Accountability Can be the Key to Your Success

If you are at all like I use to be, you head into each week feeling determined that this will be the week you get yourself organized, start to push harder and kick your sales into high gear. Maybe you even have your ritual cup of coffee and head to the office feeling charged and…

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6 Action Steps You Can Take TODAY to Live Your Best Life

Have you ever met even one business owner who wasn’t motivated by their desire to live a good life? I haven’t. In fact, so many of my Celeste Giordano Coaching clients broke out of their safe 9 to 5 careers eager to carve their own path, set their own hours, and open the door to…

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Selling Features vs. Selling Benefits – It Pays To Know the Difference

Have your sales presentation been falling short lately? Do your prospects cut you off part way through? Is your conversion rate less than something to celebrate? Before you make your next sales presentation, ask yourself this important question. Do you fall into the “features” trap? Too many entrepreneurs and business owners make the mistake of…

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The Secret to CAPITALIZING on your Passion

 American journalist and author Hunter Thompson once said that, “Anything that gets your blood racing is probably worth doing.” What Hunter is alluding to is passion with a capital P. Its passion – defined as a strong or powerful emotion, intense affection or love – which has the unparalleled ability to drive entrepreneurs and business…

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